What is SEO?

Let see what is SEO stands for. In simple words, we can say that SEO is a well-known practice or can say technique that is been used by the web developer and the website owners to rank their websites in a search engine like Google, Yahoo, and Bing, etc.

SEO stands for Search engine optimization. It's a processing to give an upper hand on other websites that let the website be on the top of other websites that provide the same service by providing an appropriate knowledge of your website content by using the keywords and my more attributes. 

Where is Seo used?

In now's, digital world everything is easily available on the internet. As we search any query over the search engine you can find that multiple search results appear that give the same kind of services but all have their presentation of contents. So to make a website reach a potential user search engines required helps from the website as it will take time to so go through the content and provide the right one. That's where crawling comes in, the search engine provides bots or you can say spiders that go through these meta tags that are been provided in a website. These tags provide a signal to the search engine what kind of data is been provided over the website and help the search engine to let the website be available to the right user.

when we perform a correct SEO technique or stride to the website then it helps to reach more and more traffic. As the traffic increases the number of sales of service and probability of getting more clicks to ads increases. so we can say that in sort that SEO is the most important practice that helps to make the website reach more and more people who are in search of that data.

What are Keywords?

Keywords are ideas and topics that define what kind of content does your website provides. In terms of SEO, they're the words and phrases that are been searched into search engines, also called "search queries." 

Why are keywords important?

Keywords are important because they are the anchor between what people are searching for and the content your website provides to fill their needs. Your goal is to rank on search engines and to drive organic traffic to your site from the search engine result pages (SERPs), and the keywords you choose to target will determine what kind of traffic you get. 

What are long-tail keywords?

Keywords can be broad and far-reaching (these are usually known as "head keywords"), or they can be a more specific combination of several terms, these are often called "long-tail keywords." 

keywords on your page

Creating compelling content is about providing real value for real people, not just sending hints to our robot friends at Google.

There are some basic keyword usage rules you should follow to get started. Unique keywords should be provided on each page of your site in the areas that bots and humans normally look to reassure them that you have what they're after. This includes both the title tag and the body of your content, which leads to an important point: the pitfalls of clickbait. You may believe you're enticing more clicks by offering tantalizingly vague titles for your content, but by disguising what the page is about, you're opting out of some of the power of keywords.