SEO is one of the most used practices performed by the website developer to rank their website over the search engines. While learning SEO you will come across a work "Backlinks". You must be wondering what do we mean by Backlinks and why does it so important for SEO or ranking a website over the search engines. So Let try to know what does backlinks mean and why is it used.

What is a Backlink?

In today's digital world data is gold and these data are been abstracted from the other websites to provide a user the content they are searching for. IN the field of websites backlinks are kind of strings that joins websites to each other.

In simple words, we can say that Backlinks are created when one website is linked to another website.

Let's understand it with an example, suppose you have a website A that provides educational stuff to your visitors. Now you have created a blog that gave a most brilliant explanation about the topic to make it more convincing, you will provide the resource from where you have learned about the topic by linking website B, which also gives information related to that topic. Now we can see that website B is linked to website A through a link and this link is only known as Backlinks.

Backlinks are Also known as “inbound” or “incoming” links.

Why Are Backlinks Important?

Backlinks are important for SEO as they provide a signal to Google that another resource finds your content valuable enough to link to it within their content. As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking over the search engines.

How to build backlinks?

Conceptually, most link building tactics and strategies fall into one of the following four buckets: 

1. Add. Manually add links to websites.
2. Ask. Reach out to website owners directly to ask for a link.
3. Buy. Exchange money for links.
4. Earn. Get organic links from people who visited your page.

How to Get Backlinks

Here are 5 quick and simple tips for how to get backlinks...

• Top Referral Sources

You can start by looking at the top referral sources of your website. These are websites that are linking to your content and offering you a backlink.

By finding out which type of websites link back to your site and the type of content they prefer, you can find new opportunities and create similar content to get a backlink.

•  Use Outbound Links

 If you’re linking to a high authority website and sending a lot of traffic, you can send out an outreach email and form a collaboration.

Unfortunately, Google Analytics doesn’t provide an outbound links report out of the box. 

• Google Search Console Reports

Google Search Console can also help you find opportunities for backlinks for your website. Google search console provides amazing data that can help to boost your website rankings.

Check your Top linking sites report. These are websites that linked back to your site in the past. You can go through the backlinks and see what type of content they provide and give you a backlink.

• Broken Links

The broken link-building strategy is another quick and easy way of capturing backlinks.

Broken links are links that no longer exist or work on a website. And they may be caused by the source website removing those links (also known as 404 error), having an improper URL, or the destination website might have closed or moved to another domain.

• High-Quality Content

One of the most basic ways of getting backlinks is by creating top-notch content. Your goal should be to create a piece of content that other bloggers and industry experts can use and link back to your site.

Are All Backlinks Valuable?

While backlinks are generally helpful to provide a trusted signal to the google that the content is convincing. On a website, not all backlinks are as valuable as others. Some are inherently more advantageous to earn others should be avoided whenever possible. Understanding the influencers of backlink value is crucial for link building and evaluating the health of your backlink profile.