While you are here it means you have heard about SEO, search engine optimizing, or the ranking of the website over the internet. SEO is one of the most important digital marketing and website ranking in search engines. You may have heard about it but not have a clear view about SEO and how does it work to rank our site in the search engines. As you have arrived at our blogging station so now it's our duty to give you a good understanding of SEO(Search Engine Optimising).

First of all, let me give you a small introduction to SEO.

What is SEO? When was it introduced?

Website is one of the most widely use technics to introduce yourself or your business to this digital world. As we spend most of our time over the internet to search for our answers or services that fulfill our requirements. According to Google in a day billions of google searches are been done and we are aware that there are lots of websites that have the same kind of answers and services for our requirements. To show the most accurate and useful data to the user. 

SEO is a well-known practice that are been added to a website to make Google know more about our services and know what does your website provides for a user. In simple words, we can say that SEO is a technics or practice that helps A website to rank in Google by providing the important information about the kind of data that the website is providing to a user by using meta tags that contain keywords and much more information about the content in that website. SEO was introduced in 1991, Around this time, the world’s first website was launched, and one quickly turned into many as websites crowded the internet. So, there was a huge need for structure and accessibility, and the world’s first search engines were created. 

In 1993, Excite revolutionized how information was categorized, and in 1994, Alta Vista, Yahoo, and others joined the scene, and in 1996, SEO really took off when BackRub was introduced to people. In 1997 Google register the domain and Backrub become Google.

Why is SEO Important?

Rankings

While searching for a service or product over the internet, users are more likely to choose one of the top ten suggestions that the search engine provides regarding a query of the user. SEO helps you rank higher in search results and gain more traffic, making potential customers more likely to click over to your site. 

Website Traffic

When potential customers can’t find your website or the services that you provide, the sales opportunities are being missed. SEO increases your organic search engine traffic and keeps increasing the number of visitors to your website every day. This directly correlates to an increase in traffics – because the more relevant people that see your site, the more likely your site will get popularity.

User Experience

A well-optimized website clearly communicates what product or service is being offered, how to obtain it, and answers any questions surrounding it. By optimizing the site build to the user’s experience, search engines like Google and Bing are able to easily pull the information relevant for the user. If a user struggles to navigate your site, chances are that search engines do as well.

Growth

There’s no doubt about it – SEO is key to the growth of your website and brand. As we mentioned above, the higher you rank on a search engine for a variety of high-volume keywords, the more organic web traffic your site will receive. It’s as simple as that. A website that is well-optimized is more likely to gain more visitors. 

Things to keep in mind to optimize your website.

Keywords

Keywords are no longer the only SEO technique, But it still is crucial for your website to rank in a search engine. When we speak of keywords, we are referring to specific words and phrases that provide an idea about the data available on the website.

Picking the right keywords for your website and content takes diligent research, and it’s important to aim for high potential traffic.

Content

The topic on which you choose to write and share on your website is essential to reaching and engaging with your audience. when a local user searches a question or a query over the search engines, Your blog shows up. This allows you to start a conversation with a potential customer by providing them with valuable information that they are actively searching for

On-site SEO

On-site SEO is the technique to be applied to the content on your site to ensure that it’s search engine friendly. When optimizing your web pages for search engines, You want to provide information to search engines exactly what the webpage is about.

Local SEO

If you own a local business that only serves a local area, your website is not ranking in other cities. Search engines pull the user’s location to make suggestions that are within a certain range so that they can make a quick decision rather than sort through businesses that are nowhere near at that point in time.

Off-site SEO

Off-site search engine optimization techniques involve activities or links made on websites outside of your own to push your own website to rank higher. The key element to off-site SEO is link building or you can say “backlinks,” which is an effort to have other reputable, high-traffic websites link back to your site.

Backlinks are a trusted signal to search engines and they can play a huge part in website ranking. Ensure that the links are coming from well-known and trusted sites and your ranking will be positively affected.